Instead of heading straight to the tourist spots of Amalfi, Sorrento, or Positano, lose the crowds and make your way to Vietri sul Mare, the hidden gem of the Amalfi Coast. There are plenty of things to do in Italy’s best-kept secret. The highlights include visiting its quiet and peaceful beach and shopping for ceramics, which the town is famous for. Vietri sul Mare is also the gateway to the Amalfi marking the beginning of the Amalfi Coast. It is located just 10 minutes from Salerno in the Campania region of Southern Italy. If you’re stuck wondering about the best things to do in the Amalfi Coast or Salerno, then don’t miss this stunning town.
If you search on google, you won’t find much about this undiscovered town. That’s what made it so special for me. I exited the station and to my surprise found this beautiful gorgeous view above.
And as I entered to explore more, I found a stunning beach so quiet and much less crowded than anywhere else nearby. I found shops full of ceramics and pathways full of tiles everywhere. The town is known for its ceramics and I really loved every moment of my visit here in this creative unheard-of town.
You will enjoy stopping by all the decorative tile storefronts and feel the breathing creativity this town brings. I adored walking down the cute street corners and seeing a tile on the ground I walked on or a decorative wall on each path I took. Not only did the ceramics fill the pretty shops (like you will see below) but also each street you turned. It warmed my heart ♥️ to feel the vibrant cheer of this special town.
🏨 Book B&B Sogno with incredible views of Vietri sul Mare and located very centrally.
🎫 Best Tour Option is 7 hour Amalfi Coast boat tour from Salerno.
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Here are the top things you can do in a day visit to Vietri sul Mare
1. Enjoy Panoramic View of Vietri sul Mare
First, see the stunning cityscape view mentioned above as soon as you exit the Vietri sul Mare train station. You will see the full landscape of the beautiful town.
Another great view can be found near 14 Corso Umberto (pictured below).
2. Relax at Spiaggia della Crestarella
Next on the agenda, visit Spiaggia della Crestarella, a secret beach in Italy and possibly the quietest beach on the Amalfi Coast. It is also breathtaking! What’s so special about it, is that it is one of the few sandy beaches around and often bypassed by tourists. This is a great escape from the overcrowded beaches of the more touristic spots along the Amalfi Coast. Note: It is a private beach and you will need to reserve and pay to visit.
3. Vietri sul Mare Ceramics Shopping!
A visit wouldn’t be complete without going ceramics store shopping! Vietri sul Mare is the ceramic capital of the world. You will see so many great shops and even see the creativity happening in front of you. My favorite was called Ceramica Pinto – behind the store was a secret back alley that was simply stunning! The walls and flooring were full of tiles and there was a beautiful fountain. I loved stumbling upon this beautiful courtyard.
If you can’t get enough of the ceramics just out and about on the streets, be sure to also visit the Museum of Ceramics as well as the Solimene Ceramics Factory, a ceramics factory built in 1954 by famed architect Paolo Soleri. The Solimeme factory is pretty famous and it is a treat to go inside and see all the amazing ceramics!
4. Wander the beautiful streets full of tiles and intricacy
Another fun thing to do in Vietri sul Mare, is to simply walk down all the winding alleyways, get lost, and admire the intricate detail and colors of this inspiring town. You don’t need an agenda here to just soak in the pretty colors of this vibrant town.
Here are some of my photos from exploring this adorable hidden gem of the Amalfi Coast.
5. The Colorful buildings by Marina Di Vietri
For the most instagrammable spot along the Almalfi Coast and in Vietri sul Mare, walk towards Marina Di Vietri from the main square and you will find this colorful building. The exact location can be found here on Google Maps.
6. Visit the Cathedral of Vietri
The Church of San Giovanni Battista is another must-see thing to do when visiting Vietri sul Mare. It has easily become the symbol of Vietri.
7. Eat at Pane & Panorama at Sunset!
Finally, eat at Pane & Panorama at sunset and admire the view! This place had great sandwiches and you can sit outside in front of a view over the sea.
8. Check out the Park and Amphitheater over the sea
After dinner, right behind Pane & Panorama is a garden with views over the sea called Villa Comunale. It features a really cool winding road full of colorful tiles! As you circle down the staircase you will also find an amphitheater dedicated to Michele Siani, a well-known doctor who passed away in 2018.
How to get to Vietri Sul Mare
Salerno to Vietri Sul Mare
From Salerno, you can get to Vietri Sul Mare by taking the train from Duomo – Via Vernieri to Vietri sul Mare-Amalfi. It’s only 1 stop and takes 4 minutes! [Google Maps Journey]
You can take the Sita Bus and it takes about 15 minutes. For the bus times click here.
The easiest but more pricey way to arrive is by taxi. You can book one online here. It will cost around 10 Euros.
Positano or Amalfi to Vietri Sul Mare
From Positano, you can take a ferry or a bus which passes through Amalfi. From Amalfi, there is a direct bus that will take you to Vietri Sul Mare. Plan your journey here.
Best Places to Stay in Vietri Sul Mare
This hotel has a lovely spa and amazing views of Salerno Bay and the Amalfi Coast.
With beautiful tiled flooring to match the aesthetic of the ceramic city of the world, this apartment is all you’d hope for. Sergio will make you feel at home and the views are breathtaking.
A wonderful bed and breakfast is located on a hill surrounded by a gorgeous garden and huge lemon trees. The host, Mario is also extremely helpful and is a super host.
Best Places to Stay in Salerno
Since Salerno is so nearby, you can definitely stay here and reach Vietri Sul Mare very easily.
This BnB offers free breakfast with delicious baked goods and the nicest host. It’s located centrally and within easy reach of public transport.
If you want to be super close to the main train station, this is a great option.
Still unsure where to stay? Check out the best hotels by searching below!
I hope you loved reading about Vietri Sul Mare – the town truly excited me the moment I arrived and please let me know your thoughts in the comments if you decide to go too!
For more reading, you might also like these posts!
🌊 Amalfi Coast Full Itinerary & Travel Guide
🍋 What to see in Positano, Italy in One Day
♥ Procida – the most colorful island on the Amalfi Coast
🏖️ 10 Beautiful Seaside Towns along the Coast in Italy
🌈 Travel Guide to Burano, the most colorful town in Europe
🇮🇹 For more Italy travel, visit my Italy Section!